Monday, November 07, 2005

Bus Wraps: Great for UTA not for its Customers

Over the last few years Wraps have become the rage in the transit industry. Wraps are when buses are wrapped completely including the windows.

The transit agencies have fought tooth and nail in various communities that have tried to put a limit on wraps. What the transit agencies is the money that comes in from the wraps.

What wraps truly show is just how much transit agencies only look to riders as numbers and not as customers that are there to be treated with respect. For anyone who has ridden on a bus with a wrap know that you can barely see out the windows and if you try to look out the windows for more than a minute it will give you a headache and blurry vision.

It also shows that bus riders are second class citizens in the eyes of many transit agencies. While you see buses all the time with wraps, when is the last time you saw a TRAX car with a full wrap that covers the windows? That's different because they consider TRAX riders more important than bus riders.

I have no problem with wraps so long as they do not cover the windows. A couple of years ago GTE I think it was had a wrap but it did not cover the windows. You could still clearly see who paid for the wrap so GTE did not loose any exposure even though the wrap did not cover the windows.

Message to Transit Agencies: Wraps are fine, but treat your bus customers the same way you treat your rail riders, DON'T WRAP THE WINDOWS!!!!

1 comment:

Kevin said...

I don't ride UTA much. The weird feeling of being in a dark, dank ad numbers among the reason I always look to other transit options first.