Monday, July 21, 2014

Can Alternatives to Owing a car be made More Convenient?

TriMet bus parked near MAX tracks (helping out...
TriMet bus parked near MAX tracks (helping out on opening day) in Portland, OR. Public domain photo, taken by the poster. Category:Transportation in Portland, Oregon (Photo credit: Wikipedia)
English: Honda Civic Hybrid used by Zipcar, a ...
English: Honda Civic Hybrid used by Zipcar, a carsharing service. Washington, D.C. (Photo credit: Wikipedia)
Public bike sharing station (Bicing) in Hospit...
Public bike sharing station (Bicing) in Hospital del Mar, Barceloneta District (Barcelona, Catalonia). (Photo credit: Wikipedia)

Are you like me and have a large number of the chain store loyalty cards attached to your key ring that your rarely if ever use? One of the reasons that the stores use these cards is that their marketing people tell them that a customer that if a person has a loyalty card they will more likely shop at that store when they have a choice.

The problem is you get so many of these cards and many of them are nothing but a program to get access to your information so they can target even more advertising your way. There is not a benefit for you as a consumer to have these cards unless you actually get something for your effort.